ISSN: 2147-2955 / E-ISSN: 2148-9386
Digitalization in Container Shipping Services: Critical Resources for Competitive Advantage [JEMS Maritime Sci]
JEMS Maritime Sci. Ahead of Print: JEMS-47364

Digitalization in Container Shipping Services: Critical Resources for Competitive Advantage

Gökcay Balci
Huddersfield Business School, University Of Huddersfield, United Kingdom

The container shipping market has been transforming into a digital era in which many operations and marketing facilities are being digitalized. Digitalization offers several benefits to container lines such as performance improvement, efficiency, and better integration with suppliers and customers effectiveness. The importance of digitalization is particularly appreciated during the COVID-19 disruption. However, a successful digitalization process requires several resources and capabilities that carriers and forwarders should exploit and it is not clear what are these resources and which one of them is more important. Accordingly, this study aims to identify and rank those critical resources necessary for a successful digital transformation of services to achieve competitive advantage. After identifying resources by underpinning theory of resource-based view of the firm and conducting interviews, this study implements an Analytical Hierarchical Process method to rank the relevant digitalization resources. The results indicate that organizational and collaboration resources are the most important main resources while organizational culture for learning and innovativeness, integration of digital services, and collaboration with suppliers are the most important sub-resources. This study contributes to digitalization literature in the shipping industry by identifying and ranking critical resources within the perspective of resource-based view of the firm.

Keywords: Digitalization, competitive advantage, resource-based view, container shipping, digital transformation

Corresponding Author: Gökcay Balci, United Kingdom
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